When it comes to advancements in technology, are you making the most of it for your business? Just 15 years ago, desktop PCs were a staple in every home and business. We never would have imagined that smartphones and tablets would come to replace PCs for almost every daily task – checking email, making appointments and being able to edit and view documents and spreadsheets on the fly. But there’s more to it than smaller, more capable gadgets. Let’s take a closer look at how you can make the most out of technology for your business!
1. Get social – even if you don’t get it
The idea of using social media to advertise for your business is nothing new: It certainly gets repeated in business circles a lot these days, but there is a reason behind the repetition: If you aren’t using social media, you’re almost certainly losing business.
More importantly, the invention of internet-connected smartphones has completely changed the way we think about sales & marketing; it might sound like old news, but now more than ever people are posting selfies on Instagram, sharing updates on their Facebook pages and using Twitter to read the latest news. In fact, these methods have nearly all but replaced radio and television as a traditional form of advertising. That’s not all – consumers are also using Google to make informed decisions on where to shop. Shopping malls and big box stores are certainly feeling the heat from online retailers like Amazon. It’s no surprise that many small business owners are struggling to keep up!
The reason we’re joining the chorus here is because we wanted to share some tips with you on what to do when you have no idea where to start. So think about this for a moment: Most business owners hire a bookkeeper or an accountant to take care of their finances. If you aren’t good at math, why would you do your own taxes? So then why wouldn’t you also hire an expert to help with social media? There are a plethora of great marketing companies out there – just do a Google search in your area and pick the one with the most 5-star reviews!
2. Streamline your customer experience
The easiest way to connect with your customers these days is using a tablet. Restaurants are placing them at tables to immediately generate reviews on how they can better serve their customers. Dental offices and massage clinics are using them to make sign-ins quick and effortless. Think about it: if your customers are already using smartphones to do everything from read the news to checking email, how does your customer feel when they have to use a pen to write their name, address, and everything else?
As ridiculous as it sounds, some customers might view your business as old and decrepit, even if you have nice chairs, a granite reception desk and beautiful artwork hanging around. Handwriting is becoming a lost art. Sad though it may be, as a business owner shouldn’t you be adopting to your customer’s preferences rather than trying to fight market trends? Besides – you can still keep the pen and paper handy for the less tech-savvy folks who might walk in the door!
3. Connect with your customers
Technology isn’t just designed to make our lives easier – it’s designed to make us more connected as well. For example, if you’re an accountant, online bookkeeping software like Xero can allow your customers to see their cash-flow laid out in pretty graphs in real-time – a much nicer experience than having to drive to the accountant’s office to go over the numbers. Doctors, chiropractors and dentists could share an X-Ray with their customers and make a diagnosis using telemedicine – just in the same way us techies use remote software to diagnose computer problems. Connecting with your customers creates a better experience whereby you not only save your customers time, but you become more transparent with them as well.
Are you interested in modernizing your business? At Perfect Leap™, we’re passionate about technology. We provide a wide range of IT solutions including tech support, IT projects and IT consulting! Ready to make the Perfect Leap™ to a streamlined technology environment? Call us for a consultation today!